01 / LG
Engineering
the crowd.
A 60′ × 60′ championship environment designed to turn a demanding footprint into a focused, high-energy brand experience.
Selected work
Ideas made
believable.
A closer look at how strategy, creativity, and technology turn complex visual challenges into clear, production-ready outcomes.
Displays, Trade Shows & Events
11 projects · prototype collection
Engineering
02 / DBRAND
One idea.
Two footprints.
A floor standee and tabletop display turn material selection into a clear, tactile product experience at two distinct retail scales.
03 / BEST BUY
Make the aisle
the attraction.
A theatrical new-release display uses scale, character, and shopper touchpoints to turn a standard retail fixture into a branded destination.
04 / LG
One launch.
Every touchpoint.
An integrated product activation carries the Optimus G identity from invitation and arrival through branded space, interactive demos, and the live party.
05 / PEPSICO
Turn the pallet
into the party.
A theatrical Halloween display brings multiple PepsiCo brands together in one high-impact, fully shoppable retail destination.
06 / McDONALD'S
Sit. Order.
Recharge.
An outdoor service station combines mobile ordering, seating, shelter, and device charging in one unmistakably McDonald’s experience.
07 / BEST BUY + ASUS
Put the choice
in their hands.
A digitally assisted retail fixture helps shoppers explore, compare, and understand ASUS devices through direct interaction.
08 / XBOX
One system.
Two retail worlds.
A modular Xbox One X display program preserves one unmistakable brand signal across Walmart and EB Games footprints.
09 / STAPLES + MICROSOFT
One launch.
Sixteen feet.
A sweeping multi-device fixture organizes Office 365, Windows, cloud storage, and product trial into one clear retail story.
10 / STAPLES + MICROSOFT
Two audiences.
One possibility.
An approachable multi-device experience helps education and business customers recognize the right technology for what they want to accomplish.
11 / XBOX ONE X
Park the trailer.
Open another world.
A 53-foot touring environment transforms a mobile footprint into an immersive, full-body Xbox One X experience built for participation and spectacle.
Displays, Trade Shows & Events
LG · Gaming Championships
Built to draw
a crowd.
Designing a 60′ × 60′ competitive gaming environment that could command a convention floor—and work in the real world.
The visual problem
Make sixty feet feel focused—not overwhelming.
The composition organizes competing zones, sightlines, sponsorship, and spectator energy into one legible branded experience. The visualization gave teams a shared view of the outcome before fabrication; the installation photographs close the loop.